PUMA x BAPE collaboration

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The PUMA x BAPE collaboration is finally here. This is a collection Hector Bellerin has been eagerly anticipating being a big fan of the BAPE brand and items. Hector received his first T-shirt and took to Instagram straight away to post a selfie! For more information on the collaboration click here

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PUMA x ALIFE collaboration

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PUMA x ALIFE collaboration shows us the lifestyle direction and vision PUMA have right now. Their move to sign Rhianna as creative director is another example of why PUMA is a brand for the street style lovers to follow. At the event in a Shorditch underground venue I saw what the PUMA lifestyle vibe was all about. They had Mob Deep performing …